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3 Reasons Why Videos are More Efficient at Telling Stories
By Maggie David Holley I like reading fiction because it’s fun and it hones my writing skills. But when it comes to non-fiction, say, self-help books, business books, books on pop psychology, or...
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Storytelling Is the Ultimate Marketing Weapon
By Maggie David Holley There’s a pattern to all stories that most of us recognize. We see it in Star Wars, Lord of the Rings, and Harry Potter, and read it in almost every popular fantasy novel. New...
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3 Ways to Increase Your Chances of Getting Published in a Trade Magazine
By Maggie David Holley Public relations has changed dramatically since the advent of social media. It used to be that courting the favor of journalists was the only way businesses could cultivate the...
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7 Strategies You Can Use to Convince Customers to Say Yes to Case Studies
By Maggie David Holley MarketingProfs and the Content Marketing Institute recently released reports stating that live events and case studies are the two most effective content marketing tools for B2B...
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10 Reasons Why Your Press Release Sucks
By Maggie David Holley When I was in journalism school, I got a big fat F on a paper. My professor actually liked my story about a couple who spent 3 years sailing around the world, visiting more than...
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When Is It Okay to Use Jargon?
By Maggie David Holley Last week, a reader chided me for using the word, “lede” in an article on how to spot an awful press release. She thought it was either a misspelled version of “lead” or a term...
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It’s Personal: 3 Hot Buttons that Drive Health Behavior
By Maggie David Holley Companies get us to buy products and services by engaging in what marketing strategist Barry Feig calls “hot button marketing.” We all have hot buttons. Triggers that when hit,...
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7 Ways to Kick Off Your Article or Presentation
By Maggie David Holley When you’re communicating to sell, you need to seize people’s attention right away. But how do you do that? How do you capture an audience immediately, and then transition into...
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Can’t Take a Sick Leave Without Hurting Your Bottom Line? Try Mobile Medicine
By Maggie David Holley When I left full-time employment to start my own business, I had to give up good, cheap health insurance. What I have now is an HSA with a $5,000 deductible. Being 32 with no...
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Do You Need a Copywriter, a Marketing Writer, or a Content Developer?
By Maggie David Holley When I was getting ready to start my business, I had a bit of trouble deciding what to call myself. I develop content for commercial purposes—text for brochures, flyers,...
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